Kaiser AC – Take Advantage of SEO to Boost Your Exposure
It doesn’t matter where you are, rest assure that there will always be customers that you can attract. But even though there are many customers that you can find, they will not transact with you if they are not aware about your existence. Because of this, it is vitally important that you learn how to incorporate SEO to your Kaiser AC or whatever HVAC business you’re running.
Even if you’ve engaged in every aspect of SEO in your page, ignoring local search engine optimization would make you miss a lot of opportunity in your business. The reason for this is that, local SEO is the idea of ranking as high as possible in local search results. Nearly half of Google searches are focused on products and services whether you believe it or not.
So to ensure that your business will show up in local search results, here are few ways that can enhance local visibility and then be able to drive more business to your HVAC shop.
Number 1. Enlist on GMB or Google My Business – this is actually where things start. People who search locally are mostly for an address and location. With this free tool, it allows you to list your name, address as well as location and other pertinent info of your business like the hours and directions. This info you fill up directly goes to Google Maps and Google Search.
Google is going to verify you by sending you a call or letter and after you are approved, your Kaiser AC will be able to get the basic data on how potential customers can find you and to where they come from.
Number 2. Use Google Posts in conjunction with GMB – as a matter of fact, Kaiser AC have rigorously used this to update local offerings, announce upcoming events and even post about deals via the GMB account.
Number 3. Keep your name, address and place updated – well if you think that your job is done by just regularly updating your GMB listing, you are wrong. You also have to ensure that your location and your contact info remains consistent and up-to-date across all platforms online including your website, social media pages, directory listings and even review sites. You may want to consider looking at Kaiser AC website as reference.
Number 5. Optimize tags, URL and content – also don’t forget about your meta description to be included in the city or region you are targeting plus the keyword. Through this, it enables Google to know what location your website is most relevant. You may want to look up to what Kaiser AC for this.
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