One of the earliest and most impactful components of search engine optimization is link building, but as SEO itself evolved all throughout the years, there have been other more relevant strategies that have seemingly taken over the value of link building. For a handful of people who call themselves experts, link building is a dead strategy and that there’s no point in using it today. Is this really true?
Well, it may be true that link building is old, but it sure is still very relevant. It’s safe to bet that the primary reason why some internet marketers render it useless is because they failed in their campaign. In reality, link building is so challenging especially in terms of building links properly, which is why most people think it’s not worth it.
So, if you are one of the millions of people out there divided and jumbled about the idea of incorporating link building as one of the strategies in your SEO campaign, perhaps learning its benefits will give you a much clearer view and in the process, allow you to make the right decision.
A 10-Point Plan for Businesses (Without Being Overwhelmed)
1 – It’s All About Page Authority
What You Should Know About Tips This Year
Although it’s true that there now are so many different ways to help your website and pages rank higher in Google, the fact remains that major search engines will rank pages for a specific query based on the quantity as well as quality of inbound links to that particular page. Simply put, if you’re able to invest in a high quality and ideal link building campaign, there’s a much better likelihood that all of the pages in your website will obtain a favorable ranking in organic search results.
2 – Traffic From Referrals
It’s sad to know that with so many different ways to do internet marketing today, many internet marketers have already forgotten the very essence of building links. The links you establish in different locations over the web exist and will be clickable in like forever, which means anyone who visits that page or reads the content where the link is located, can click it anytime. Hence, if visitors or readers become interested in the topic of your content, it means they likely will follow your link which goes back to your money site. At the end of the day, you will realize that the referral traffic you’re getting using this classic method is more valuable than your other SEO strategies.
3 – Visibility
Lastly, a successful link building strategy will result to more visibility for your website, which in turn will translate to better exposure and recognition for your business or brand.
With all these taken into consideration, it sure is still worthy to invest in link building.